Created for a naturopath based in Brazil, this identity is built around two connections at the heart of her practice: the connection with life and one’s own intuition, and the connection with nature.

The fingerprint became the natural starting point: a mark that is unique to each person, a symbol of identity, presence and the inner knowledge every patient brings with them.

Inside it, a heart-shaped space holds the monogram, framed by two roses — the therapist’s favourite flower — with a small leaf growing from the base, drawn as one continuous line within the ridges of the print.

The typography pairs a warm, contemporary serif for the name with a lighter weight for “terapias integrativas”, keeping the whole system calm, organic and timeless.

A single deep green on a soft sand background completes the identity, bringing it close to the earth and away from anything clinical.

TECHNICAL DETAILS
logo, monogram, typography, colour system, stationery

CATEGORY
graphic design

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